Alone, each brand in the I.C.I. Franchises Inc. group has what it takes to attract Canadian consumers who are increasingly taken to satisfying their craving for small indulgence. More and more, they are ready to spend a little extra on the small break or treat they feel entitled to after work hard and living sensibly.

Sweet Factory La Bonbonnière offers consumers a wide selection of the finest candies from all over the world, in a coulour-fully imaginative and attractive retail environment. The candies at Sweet Factory La Bonbonnière are premium quality, and consumers have demonstrated again and again, in 55 stores and counting across Canada, that they are ready to make a special trip for the fine selection offered there.

As attractive as these brands and categories may be to consumers on their own, recent developments have shown that they can be even more profitable to franchise owners when they are combined in the same retail location. This phenomenon, called "co-branding", increases consumer traffic flow, increases sales, reduces cost, and enhances retail location.

Location and retail intention are of key importance. If you put two brands or concepts that go well together near customers who are attracted to those brands or concepts, you have a recipe for success. While you attract customers, you are saving money on rental space and other operating costs.